New FDA guidelines on milk spark disagreements between farmers and plant-based companies

Stephanie Sy:

But, last week, the Biden administration’s FDA announced draft guidance that says plant-based alternatives are allowed to continue to call themselves milk. The reasoning?

Could I just get a medium oat milk latte, please?

That’s already what most of us call them. The latest statistics from 2017 show some 90 percent of Americans still buy cow’s milk, but the plant-based options have been drinking up market share. It’s now a more-than-$2.5-billion industry and accounts for 16 percent of all milk sales in the U.S.

A new ad campaign by the company Silk even riffs on the milk mustache.

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